Doubleclick-Ad Exchange 2.0
The much awaited Doubleclick Ad exchange 2.0 has been released recently.The vital developments are Integration with Google AdWords and AdSense Easy to use streamlined UI A new real-time bidding system I strongly feel, the new feature which is going to drive the ad exchange is the “Real Time Bidding”, where the auction of the inventories is more dynamic(viz) Ad Exchange provides sellers (publishers) a yield management solution. Leveraging real-time technology acr
Read more here:
Doubleclick-Ad Exchange 2.0
