The Gun-Shy Consumer
We’ve used words like “timid” or “cautious” to describe consumer behavior, but we now rather like the term “gun shy.” What a great mental image — that of a brash cowboy consumer with a reputation for quick-drawing the credit card at every cash register suddenly losing his swagger. This is more or less what has happened in the Great Recession. The Washington Post reports that credit card usage has waned in the past two years, but debit card usage has surged (see “ For Gun-Shy Consumers, Debit
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The Gun-Shy Consumer
